Colours
Picking Colours
When it comes to a project that doesn’t have predetermined colours based on the company branding or previous projects, we tend to use a website called coolors.co
Once you’ve picked your colours, you can export your new palette and save it within the assets folder of the project. This will give you something to refer back to later on.
Print ready colours
For almost everything being printed, the profile of your colours will need to be in CMYK. You should set this when starting a new file to avoid any disruptions later on.
During a project, try to avoid using any RGB colours as you will need to convert them to CMYK later on down the line.
Using predetermined colours
If you are starting a project, always check to see if they have a brand guidelines. If they do, then you’ll typically be able to find the exact colours swatches needed.
Sadly, most customers won’t have something like this and may only have a logo to provide us – if this is the case, then you will need to simply eyedropper the colours from the logo and work with that.
Image colour profiles
If you are solely using a stock photo library, then images downloaded are typically already in CMYK.
If you have images that you need to convert into CMYK, simply open those images in Photoshop and go to Image > Mode > Select CMYK and save over the top of the original image.